O MELHOR LADO DA PUBLICIDADE MóVEL

Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. through using floor prices.A user visits a publisher's site. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the impression.Let's say Silk is a UK-